The Role of Social Media in Managing Customer Relationship Essay

The Role of Social Media in Managing Customer Relationship - Essay Example All strategies at social media are directed by five aspects. These main objectives which the businesses plan to achieve on the social media include becoming popular and visible to the customers, start engaging with the existing and prospect customers, acquiring media attention by engaging with bloggers and journalists, establishing a reputation which promotes word of mouth sales for the business and maximizing the overall sales of the business. All the set objectives are essential to be implemented and they become an essential tool for the business’ social media strategy success. 2.0 THE IMPORTANCE OF SOCIAL MEDIA IN MANAGING CUSTOMER RELATIONSHIP Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. 2.1. SOCIAL MEDIA Social Media is a forum which facilitates interaction of social community and allows the sharing of various contents through different social community based applicat ions. It includes different forms which include blogs, social sites and videos etc (Kim and Ko, 2012). Gaining extensive popularity the business firms and governmental organizations have started using social media as an important communication tool. Social media based marketing requires comparatively less input and it is highly cost effective if managed properly. The claimed immense development of SM can be witnessed from the following statistics (Bosari, 2012): SM is used as a marketing platform by 94% of the businesses which have an organized marketing department. 60% of the marketers constantly devote their time in the development of the SM forum. 85% of businesses which use the SM platform have admitted that... This essay approves that since recent past messages were communicated to the public through press releases, advertisements and press conferences. Over the years, new methods and channels of communication are developed and social media is one of them. Social media is an active channel which is used for maintaining social society. Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. This report makes a conclusion that the social community and advertising on the SM affects the consumers buying behavior. Based on the earlier discussion the customers carefully assess the ratings and reviews which have been given to the products or services this attracts the users and establishes their end buying decisions. The decision of the consumers to buy or not to buy the product is referred to as the purchase decision. From various studies it has been derived that the attitudes and the preferences of the consumers towards the Brand is detrimental to measuring the attitude of the customers. The purchase intention is based on the attitude of the customer which develops with the equity. The implications of this research clearly elaborate the significance of Social Media and its contribution in effectively managing customer relationship. From this report an assessment has been developed about the effect of Social Media on customer service, brand loyalty and purchase intention of the customers. It has been noted that worldwide social media is progressing.

Google Inc Case Study Essay Example | Topics and Well Written Essays - 500 words

Google Inc Case Study - Essay Example The growth in Google had been witnessed on basing the CPC bids against the duration of actual CTR (Click-through rate) (Edelman and Eisenmann 3). The provision developed the system to accord Google the ability to present the most relevant ads a higher stature as compared to the least influential ads. Google managed to increase the revenues with the system that saw the company contain ads with high CPC bid against a decreased CTR that presented minimal revenue. Furthermore, as compared to Overture, the company did not conduct marketing campaigns that saw an increased 24.5 million user group attracting leading companies like AOL (Edelman and Eisenmann 3). The network also attracted advertisers with the presentation of advance search traffic with minimal CPC bids. Google had to articulate other advertisement measures because the online ad campaigns would grow less popular with the increasing complains from the customers. These measures were also susceptible to hackers as compared to traditional media that offered more security. Furthermore, the company needed to establish its dominance in the market through the acquisition of capital ventures like YouTube in 2006. Through the introduction of the added channels, Google boasted of an increased user group surfacing competition from other leading companies like Yahoo. To maintain the witnessed growth, Google should retain the focus on the line of operation and advance the search solutions via targeted advertising. The expansion in advertising would utilize added methods in advertising beyond the World Wide Web. These are realized in print, mobile, and other traditional advertising measures. Google should also focus on expanding into a full portal as depicted by rival companies in Yahoo and MSN.